The benefits of cross training your employees to learn other roles

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Reaching More Potential Customers

One way that small businesses can reach more potential customers is through better use of videos published online. Making video content fully accessible through the use of voice-overs (see here for example), subtitling and closed captions or audio descriptions expands that reach even further. However, when it comes to video content selecting the right person or people to appear in the video and choosing the right voice are crucial decisions. They can impact the reputation, perceived authority and trustworthiness of your brand. Even decisions about whether to use a male or female voice, their accent and the age of the person on-screen are essential to video marketing success.

There have been some classic bloopers over the years in advertising where an accent has totally sent the wrong message. Equally the right accent can reinforce the values of a brand

It's vital to cut through the noise of the digital space and really connect with your audience if your video content is to have the desired effect.

To talk about how we use video marketing to make businesses stand out from the crowd, get in touch at connect@ericlandmentoring.com

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